Craig Casselberry has spent the last 25 years in the public and private sectors, advising two Texas Governors, Fortune 100 companies and organizations on how to effectively advocate for ideas, products, and policy.
As Founder and President of Quorum Public Affairs in 1994, he has managed more than 100 corporate communications and strategic issue campaigns for companies like Allstate, AT&T, Boeing, Dell, Exxon Mobil, FEDEX, Ford, Lockheed Martin, Pfizer, State Farm, USAA, and Wal-Mart, and been integral in the launch and management of several major state and national coalitions, including Americans for Fair Taxation, Texans for Lawsuit Reform; the Texas Coalition for Affordable Insurance Solutions; and Texans for Economic Progress.
Casselberry founded the Texas Coalition for Capital, a non-profit organization supporting economic development and long-term access to capital for Texas entrepreneurs and emerging companies. The Texas Coalition for Capital has worked closely with other stakeholder organizations in support of almost $2.5 billion in capital programs for small businesses.
Drawing on his public and private sector experience, Casselberry authored “Straight Up: The Business of Winning Politics, Communication Strategies for Innovative Companies.” The book provides a roadmap for companies to most effectively integrate a strategic communications plan into a successful business plan.
In the public sector, Casselberry served as a policy aide to Texas Governor Rick Perry (as Agriculture Commissioner) and former Texas Governor William P. Clements, Jr; as a statewide co-chairman of the gubernatorial and presidential campaigns for George W. Bush; a staffer and consultant to three statewide electoral campaigns in Texas; and a volunteer and contributor to numerous other elected officials nationally and in Texas.
Casselberry was named a national “Rising Star of Politics” by Campaigns and Elections magazine; profiled in the “People to Watch” section of Texas Business magazine, and a Houston Business Journal cover story as “making new waves in the business world.” As consultant to Texans for Lawsuit Reform, the company managed what then-Texas Governor George W. Bush called “the most powerful grassroots campaign ever seen in Texas.”
Casselberry began his Texas political career 1987 as a policy aide to Governor Williams P. Clements, Jr. Casselberry left Clements’ staff in 1989 to serve as Sr. Vice President for Dallas-based Cozart Communications Company, managing development of a grassroots plan that helped the National Superconducting Super Collider Coalition receive over $1 billion in congressional funding, among a variety of public affairs assignments.
Casselberry then served as state organization director on Governor Rick Perry’s first statewide campaign (for Agriculture Commissioner in 1990) and as legislative and private sector liaison on Perry’s staff at TDA until 1994 when he founded the firm.
Casselberry is a government/economics graduate of the University of Texas, where he was involved in various campus activities, including the Texas Cowboys honorary service organization. He and the company have contributed time and money to a variety of noteworthy community activities including Student Venture, Caritas of Austin, the Dell Children’s Medical Center, Ronald McDonald House, Boys and Girls Clubs of Greater Austin, Sigma Phi Epsilon Education Foundation, and First Tee of Austin, among others. He and his wife, Nancy, son, Carter (14), and labs Sundance and Bear reside in Austin.