Monthly Archives: August 2012

Since August of 2012 marks the beginning of our 18th year in business, I was curious about the significance of the number 18.   Turns out, it represents different things to different cultures, religions, and groups. 

In at least one such circle it represents good luck; as an optimist, I’m going with that one. 

It also happens that a golf course has 18 holes, which brings a smile to my face.  It’s always important to do business with a smile.   Legend has it that during a discussion at St. Andrews in 1858, a member pointed out that it takes exactly 18 shots to polish off a fifth of Scotch, thus 1 shot per hole, which makes perfect sense to me because one never wants to get caught short.

Staying in the 19th Century, as Seneca once said “luck is what happens when preparation meets opportunity,” so we’ll not just leave it to chance that our 18th year will be a “good” one, but rather we’re planning for it.

Since 1994 we’ve done innovative work for major brands like Exxon Mobil, Ford, Pfizer and many others and we’re committed to continuing to re-define this business we call public affairs and helping our clients talk to those who can influence the growth of their business; it’s what we do.

Speaking of defining public affairs, I’ve spent a good bit of time trying to nail down what we do best and sum it up like this:

“We build strategic relationships with public officials, influencers, investors, and business leaders for companies doing business in Texas.  We advise clients of all sizes on how to direct the right message to the right audience for best results.”

‘We Know Texas could be a tagline and in fact it’s where we’ll focus our efforts.  Having been in this market for 25 years, advised two Texas Governors and companies of all sizes, we can provide a ‘roadmap’ for any company or organization – whether existing or re-locating — that wants to grow here.

We introduced the art of grassroots lobbying to the Texas business community with our work on tort reform in the mid-1990’s and that art has evolved into what I now call grassroots marketing – like what we did during Ford Motor Company’s comeback recently– because the tactics of engaging key constituencies are now applied to promoting products and ideas as well as policy issues, across multiple channels and platforms.

We’ll continue our management of the Texas Coalition for Capital, a portal to promote what has become a dynamic investment ecosystem in Texas.  The Coalition has supported policies that have provided more than $ 3 billion in public-private program capital to Texas entrepreneurs and small businesses, and we partner with like-minded organizations who want to keep Texas the best place in America for business.

As we embark on year 18 and beyond, Quorum will continue to shape public policies, build strategic relationships, offer innovation and creativity in our approach, position organizations for success, and deliver meaningful results.

Here’s to your good luck and ours in the days, weeks and months ahead.   And if you find out who Seneca is please let me know.

Craig Casselberry
C 512.762.7366